Group Retirement Website Update
Pain Points
Pain Point 1:
Users can only view details for one product (plan) at a time on the website. Users must switch between multiple pages if they have more than 1 product/plan.
Pain Point 2:
Users found it cumbersome to view their account value. In particular, their total balance.
Pain Point 3:
Managing finances invokes higher emotional attachment. Users want to understand the content and feel in control of their finances.
Goals
- Clearly display plans, their values and rate of return in account overview.
- Highlight the total account balance.
- Enhance the experience around estimated retirement income.
Goal 1: Member Account Overview
Goal 2: Account Balance and Plans
- To address the pain points:
- Prominently display the account balance. Analytics showed that viewing the account balance was the number 1 task that users do.
- Most users have 1-2 plans, so we displayed the plans with each balance. When there are more than 2 plans, then a card carousel is displayed.
- Presenting investment activity such as rate of return so the use does not have to search for it.
Goal 3: Estimated Retirement Income
Providing users with guidance around their retirement savings. Showing the user if they are on track for saving enough for retirement.
A future phase was building more interaction for a retirement calculator. User feedback shows that people want to look at different scenarios: “if I save X amount for Y years, what will I have for my retirement income?”
How We Got Here
Through feedback from the customer contact support representatives, to user testing with wireframes and iterating the design. Creating a concept, receiving user feedback and updating the design accordingly was the best way to challenge our ideas and assumptions.
